Mar 08, 2018 Phrase Match Modifier, lets call it PMM, allows you to link specific sets of words together within a keyword you are bidding on. You can mix modified broad match with broad match andThe match represents yet another loop in the unpredictable and wild ride that the Foothill League teams have experienced so far this season, a league race so tight that the playoff spots are not likely to be determined until the final matches have been played. phrase match
Mar 03, 2012 Phrase Match. A phrase match search is performed by entering the search term in keywords. In the case of our example, it looks like this: Youll see that the number of results found is now significantly lower. This is because for a phrase match search, Google will only return pages that contain the keyword exactly as you typed it in.
How can the answer be improved? Phrase match is a keyword matching option whereby Google AdWords matches your ad only against keywords that include a phrase you designate. Google defines the phrase matching option as: Phrase Match If you enter your keyword in quotation marks, as inphrase match Phrase match is one of the four keyword matching options that help control how closely the keyword needs to match a person's search term in order for your ad to appear. You can choose one or more matching options for a keyword, and broad match will be used by default if you don't specify a particular matching option.
Jan 19, 2018 Phrase match keywords are much more precise than broad match keywordswhich sometimes show your ad in almost completely irrelevant search queriesbut its also more expansive than exact match, which can be severely limiting in some cases. This puts it right in the matchtype sweet spot for highly targeted nichespecific or funnelspecific ad campaigns. phrase match